Our principles

Our companies and corporate partners are all members of the WiL tribe. Our success as a team requires camaraderie, commitment, and a shared understanding of our core values.

Win as a Team

“Win” and “team” are not mutually exclusive. In fact, for us, they are one and the same. We are not just a VC, we are not just about Business Creation, and we are not just about Empowerment. We are not just Japan or just the US. We are WiL, we are all of these, and we win as one team through trust and collaboration.

Be a Doer

Just as we advise our LP partners to “not just be thinkers but also be doers” in their corporate transformation, we likewise focus on results, and are biased towards action, risk-taking, and learning by building. We roll up our sleeves and work side-by-side with entrepreneurs and corporate partners to make their goals a reality.

Leverage Our Differences

We connect entrepreneurs, intrapreneurs, investors, thought leaders, and public policy makers from different geographies, cultures, and with different mindsets and beliefs in creating new partnerships, businesses, and public programs. It is our role as a change agent to embrace and actively leverage our differences to always challenge the status quo and to bring about intentional disruptions and innovation.

Act with Civility

As we focus on lasting impact and building long-term relationships with entrepreneurs, LPs, institutions, and communities in the US, Japan and beyond, we build trust with integrity, sincerity, confidence with humility, and servant-leadership.

Think Beyond

We take the broader and longer view in our actions as we measure success not just by incremental progress but by lasting impact on our ecosystem and society. We focus on the big picture goals and collective interests of those we serve—our LPs and entrepreneurs—and we are always looking ahead for growth.

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