But Japanese gaming company gumi is undeterred. It announced today that it will open four new game studios to make content specifically for the North American market. The gaming studio, which is headquartered in Tokyo, also says it will hire 100 new employees in North America to address the distribution demands of their publishing and developer partners.
gumi’s U.S. headquarters will be in Austin, with other studios in Vancouver, Stockholm, and Kiev. It also plans to open an office in San Francisco to focus on business development and public relations.